Design: Future Brand

Visas European headquarters in Paddington Basin. The 1,000+ square meter space, the largest in Visa’s global network of innovation centers, is an immersive environment where Visa can work side-by-side with financial institutions, merchants and other partners to develop the next generation of payment solutions. The space features practical demonstrations to excite and engage visitors, including applications of the Internet of Things (IoT) in connected car and connected home environments, such as paying for car insurance or placing a grocery order from a refrigerator. Visitors will also experience the future of retail using virtual reality to pick just the right seat for an upcoming Formula E race and biometric authentication to pay for tickets.